How to Attract Long-Term Guests to Your Short-Term Rental
While short-term guests are the bread and butter of many rental businesses, attracting long-term guests can provide stability, reduce turnover costs, and increase profitability during off-peak seasons. This article explores strategies to position your short-term rental (STR) as an appealing option for long-term stays.
Why Attract Long-Term Guests?
1. Reduces Turnover Costs
Fewer cleanings and guest transitions save time and money.
2. Ensures Steady Income
Long-term bookings fill calendar gaps and provide reliable cash flow.
3. Minimizes Operational Stress
With fewer check-ins and check-outs, managing the property becomes easier.
4. Expands Your Audience
Appeals to remote workers, relocating families, and extended vacationers.
Step 1: Identify Your Target Market
1. Remote Workers
Highlight features like:
High-speed Wi-Fi.
Dedicated workspaces.
Comfortable seating and lighting.
2. Families Relocating
Provide family-friendly amenities such as:
Cribs, high chairs, and toys.
Spacious layouts with multiple bedrooms.
3. Vacationers Seeking Extended Stays
Focus on seasonal travelers who prefer extended visits.
4. Corporate Travelers
Offer amenities for business professionals, such as:
Proximity to business districts.
Concierge services or transportation options.
Step 2: Adjust Your Pricing
1. Offer Discounted Monthly Rates
Provide competitive rates to attract long-term bookings.
Example:
“Stay 30+ nights and save 20%!”
2. Leverage Dynamic Pricing Tools
Use platforms like PriceLabs to optimize rates for longer stays.
3. Promote Value Over Price
Emphasize amenities and conveniences that justify the cost.
Step 3: Optimize Your Listing for Long-Term Stays
1. Update Your Description
Include language that appeals to long-term guests, such as:
“Ideal for remote workers and families.”
“Fully equipped for extended stays.”
2. Highlight Essentials
Mention amenities like:
Full kitchens with cookware.
Laundry facilities.
Storage space for personal belongings.
3. Use High-Quality Photos
Capture areas that cater to longer stays, such as:
Workspaces.
Ample closet space.
Comfortable living areas.
Step 4: Leverage Booking Platforms and Channels
1. Enable Long-Term Booking Options
Allow extended stays on platforms like Airbnb, Vrbo, or Booking.com.
2. List on Corporate Housing Sites
Consider platforms like Furnished Finder or Landing to attract business travelers.
3. Promote on Social Media
Target remote work groups and relocation forums with posts about your property’s suitability for long-term stays.
Step 5: Offer Flexible Terms
1. Simplify Check-In and Check-Out
Provide keyless entry or self-check-in for added convenience.
2. Allow Customizable Stays
Be open to adjusting start dates or lengths of stay.
3. Address Safety and Privacy Concerns
Highlight features like:
Secure locks and surveillance.
Dedicated spaces for privacy.
Step 6: Provide Exceptional Service
1. Offer Personalized Welcome Kits
Include items like:
Maps of the area.
Local dining and grocery store recommendations.
2. Be Responsive to Guest Needs
Check in periodically to address any issues or questions.
3. Include Optional Services
Offer extras such as:
Cleaning services.
Linen changes.
Step 7: Build Relationships With Local Businesses
1. Partner With Relocation Agencies
Work with companies assisting families or individuals moving to your area.
2. Collaborate With Local Employers
Promote your property as a housing option for temporary workers or new hires.
3. Network With Real Estate Agents
Establish connections with agents who can recommend your property to clients in transition.
Case Study: Attracting Long-Term Guests to an Urban STR
Scenario:
An STR owner in Austin, TX, wanted to increase occupancy during the winter off-season.
Actions Taken:
Updated the listing to emphasize remote work amenities, including a standing desk and ergonomic chair.
Offered a 25% discount for stays of 30 days or longer.
Listed the property on Furnished Finder to attract traveling nurses and corporate professionals.
Results:
Secured two long-term bookings, each lasting over 60 days.
Reduced cleaning and turnover costs by 30%.
Guests praised the property’s work-friendly setup and affordability.
Common Mistakes to Avoid
Ignoring Maintenance Needs: Long-term stays require regular check-ins to address wear and tear.
Setting Rigid Policies: Be flexible with pricing and terms to attract extended bookings.
Neglecting Marketing: Long-term guests may use different channels, so expand your reach beyond traditional platforms.
Overlooking Guest Comfort: Ensure amenities are suitable for extended use, such as high-quality mattresses and kitchen appliances.
Tools for Managing Long-Term Stays
Furnished Finder: Connects property owners with long-term renters.
Lodgify: Manages bookings and communication for extended stays.
PriceLabs: Optimizes pricing for long-term bookings.
Cross-Link Opportunities
Explore related articles to enhance your STR business:
How to Use Dynamic Pricing to Maximize STR Revenue
How to Build Guest Loyalty for Your STR
How to Create a Marketing Plan for Your STR
Additional Resources
Hostfully Blog: Tips for attracting long-term guests.
Airbnb Host Blog: Insights into promoting extended stays.
BiggerPockets STR Forum: Discussions on long-term rental strategies.
Conclusion
Attracting long-term guests can provide stability, reduce operational stress, and increase profitability for your short-term rental. By tailoring your listing, offering competitive pricing, and leveraging the right platforms, you can position your property as the go-to option for extended stays. Start implementing these strategies today to tap into this lucrative market segment.
