How to Create a Sustainable and Eco-Friendly Short-Term Rental
Sustainability is becoming increasingly important in the short-term rental (STR) industry. Travelers are prioritizing eco-friendly accommodations, and hosts who embrace sustainability not only reduce their environmental impact but also attract environmentally conscious guests. This article explores strategies for creating a sustainable STR that appeals to modern travelers.
Why Sustainability Matters
1. Attracts Eco-Conscious Guests
Many travelers prefer accommodations that align with their values, including sustainability.
2. Reduces Operating Costs
Energy-efficient appliances and water-saving measures can lower utility bills.
3. Supports Local Communities
Sustainable practices often involve sourcing locally and reducing waste, benefiting the surrounding area.
4. Enhances Brand Value
Positioning your STR as eco-friendly can differentiate it from competitors.
Step 1: Improve Energy Efficiency
1. Use Energy-Efficient Appliances
Install ENERGY STAR-certified refrigerators, dishwashers, and washing machines.
2. Upgrade Lighting
Replace traditional bulbs with LED or CFL lighting to reduce electricity use.
3. Install Smart Thermostats
Devices like Nest or Ecobee optimize heating and cooling, saving energy.
4. Use Renewable Energy
Consider solar panels or purchase green energy from your utility provider.
Step 2: Conserve Water
1. Install Low-Flow Fixtures
Upgrade to water-saving showerheads, faucets, and toilets.
2. Provide Clear Guidelines
Encourage guests to conserve water with gentle reminders in bathrooms and kitchens.
3. Harvest Rainwater
Use rain barrels for landscaping and gardening needs.
Step 3: Reduce Waste
1. Offer Recycling and Composting Options
Provide clearly labeled bins for recyclables, compost, and trash.
2. Use Refillable Amenities
Replace single-use toiletries with refillable dispensers for shampoo, soap, and lotion.
3. Avoid Single-Use Plastics
Provide reusable straws, utensils, and shopping bags for guests.
Step 4: Furnish Sustainably
1. Choose Eco-Friendly Materials
Opt for furniture and decor made from recycled or sustainably sourced materials.
2. Upcycle When Possible
Refurbish old furniture or buy second-hand to reduce waste.
3. Use Natural Textiles
Provide linens, rugs, and curtains made from organic cotton, bamboo, or wool.
Step 5: Create an Eco-Friendly Outdoor Space
1. Use Native Plants
Landscaping with local flora reduces water use and supports local ecosystems.
2. Install Outdoor Solar Lighting
Power pathways and garden lights with solar panels.
3. Provide Green Amenities
Include features like:
Composting bins for food scraps.
Bike racks or bicycles for guest use.
A garden where guests can pick fresh herbs or vegetables.
Step 6: Source Locally
1. Highlight Local Products
Stock your property with locally made goods, such as:
Coffee and tea.
Handcrafted soaps.
Regional wines or beers.
2. Recommend Local Businesses
Promote nearby eco-friendly restaurants, shops, and activities in your guidebook.
Step 7: Educate Guests on Sustainability
1. Share Your Efforts
Include a note about your sustainability practices in the property listing and welcome guide.
Example:
“We’re proud to offer an eco-friendly stay with solar-powered energy, water-saving fixtures, and locally sourced amenities.”
2. Provide Tips
Encourage guests to:
Recycle and compost.
Turn off lights and appliances when not in use.
Use reusable bags and containers during their stay.
3. Create a Green Guide
Offer resources on local eco-friendly activities, dining, and transportation options.
Case Study: Transforming a Beachfront STR Into an Eco-Friendly Haven
Scenario:
An STR owner in Hawaii wanted to attract eco-conscious travelers and reduce operating costs.
Actions Taken:
Installed solar panels to power the property.
Switched to refillable toiletries and provided reusable water bottles for guests.
Planted native vegetation to create a low-maintenance garden.
Results:
Bookings from eco-conscious travelers increased by 40%.
Utility costs dropped by 25% due to energy and water savings.
Guests frequently praised the property’s commitment to sustainability in reviews.
Common Mistakes to Avoid
Ignoring Cost Efficiency: Choose sustainable upgrades that offer long-term savings.
Overloading Guests With Rules: Provide simple, actionable tips rather than overwhelming instructions.
Neglecting Maintenance: Regularly inspect eco-friendly systems to ensure they function properly.
Greenwashing: Be genuine in your efforts and avoid exaggerating sustainability claims.
Tools for Creating a Sustainable STR
Nest Thermostats: Smart thermostats for energy optimization.
Blueland: Eco-friendly cleaning supplies.
Etsy: Source handmade, sustainable decor and products.
Cross-Link Opportunities
Explore related articles to enhance your STR business:
How to Enhance the Guest Experience for Your STR
How to Use Local Partnerships to Improve Your STR
How to Create Seasonal Promotions for Your STR
Additional Resources
Airbnb Sustainable Hosting: Tips for eco-friendly hosting.
Hostfully Blog: Insights on creating green accommodations.
BiggerPockets STR Forum: Discussions on sustainable rental practices.
Conclusion
Creating a sustainable short-term rental is a win-win for the environment, your guests, and your business. By implementing eco-friendly practices and educating your guests, you can attract a new segment of travelers, reduce operating costs, and make a positive impact. Start embracing sustainability today to future-proof your STR business.
Want to dive deeper into short-term rental investments? In my next article, I'll discuss How to Create a Winning Guest Welcome Guide for Your Short-Term Rental, providing insights you won’t want to miss. Stay tuned!
