How to Design a Unique and Attractive Short-Term Rental

The design of your short-term rental (STR) plays a critical role in attracting bookings, securing positive reviews, and building a loyal guest base. A well-designed property not only stands out in a competitive market but also enhances the guest experience. This article explores strategies to create a unique and attractive design for your STR.

Why Design Matters

1. Attracts Attention

A visually appealing property stands out on booking platforms, increasing click-through rates.

2. Enhances Guest Experience

Comfortable and functional design improves satisfaction, leading to better reviews.

3. Encourages Repeat Bookings

Guests are more likely to return to a property they find memorable and inviting.

4. Supports Higher Pricing

Stylish and well-maintained rentals can command premium rates.

Step 1: Identify Your Target Audience

1. Understand Guest Preferences

Design your property to meet the needs of your ideal guests:

• Families: Durable furniture, kid-friendly spaces, and ample storage.

• Couples: Romantic touches like mood lighting and cozy seating areas.

• Remote Workers: Ergonomic workspaces and fast Wi-Fi.

2. Align With the Location

Incorporate local aesthetics to reflect the area’s culture and environment.

Example:
A beachfront property could feature nautical decor, light colors, and natural materials.

Step 2: Focus on Functionality

1. Maximize Space Utilization

Arrange furniture to optimize flow and ensure every area serves a purpose.

2. Provide Essential Amenities

Ensure all basic needs are met, such as:

• Comfortable beds with quality linens.

• Fully equipped kitchens.

• Adequate storage for clothing and personal items.

3. Create Multi-Functional Spaces

Design flexible areas that can serve multiple purposes, such as a dining table that doubles as a workspace.

Step 3: Invest in Key Design Elements

1. Lighting

Use a combination of:

• Ambient lighting for general illumination.

• Task lighting for workspaces and kitchens.

• Accent lighting to highlight decor and create ambiance.

2. Color Scheme

Choose colors that evoke the desired mood:

• Neutral tones for a calming effect.

• Bold accents for energy and vibrancy.

• Monochromatic palettes for a modern feel.

3. Furniture

Invest in durable, easy-to-clean pieces that balance comfort and style.

Step 4: Add Unique Touches

1. Showcase Local Art

Incorporate artwork or decor from local artists to give your property character and authenticity.

2. Create Instagrammable Spaces

Design areas that encourage guests to take and share photos, such as:

• Statement walls with bold patterns or colors.

• Unique furniture pieces or decor.

• Scenic outdoor seating arrangements.

3. Offer Personalized Experiences

Include items that reflect your property’s theme or location, like:

• A curated book collection for a cozy reading nook.

• Local snacks or beverages as a welcome gift.

Step 5: Prioritize Outdoor Spaces

1. Enhance Curb Appeal

Ensure the exterior is clean, well-lit, and inviting.

2. Create Relaxation Areas

Design comfortable outdoor spaces with:

• Seating options like hammocks, loungers, or benches.

• Lighting for evening use, such as string lights or lanterns.

3. Highlight Unique Features

Promote standout elements like:

• Hot tubs or fire pits.

• Scenic views or private gardens.

Step 6: Incorporate Smart Technology

1. Smart Home Features

Enhance convenience with:

• Keyless entry systems.

• Smart thermostats and lighting controls.

• Streaming devices for entertainment.

2. Energy Efficiency

Use eco-friendly appliances and LED lighting to reduce energy costs and appeal to environmentally conscious guests.

Step 7: Maintain and Refresh Regularly

1. Keep It Spotless

Ensure the property is always clean and well-maintained.

2. Replace Worn Items

Swap out old linens, furniture, or decor to keep the property looking fresh.

3. Update With Trends

Incorporate popular design trends to stay competitive, such as minimalist decor or biophilic elements.

Case Study: Designing a Mountain Cabin STR

Scenario:
An STR owner wanted to make their mountain cabin appealing to adventure travelers and families.

Actions Taken:

1. Used natural materials like wood and stone to create a rustic aesthetic.

2. Added a fire pit and outdoor seating area with mountain views.

3. Included local artwork and a welcome basket with regional treats.

Results:

• Increased bookings during both peak and off-peak seasons.

• Guests frequently highlighted the cozy and authentic design in reviews.

• Occupancy rates grew by 20% within six months.

Common Mistakes to Avoid

1. Overdecorating: Too many items can make the space feel cluttered and uninviting.

2. Neglecting Comfort: Stylish furniture that isn’t functional can frustrate guests.

3. Ignoring Maintenance: Worn-out decor or broken features can harm your property’s reputation.

Tools to Help With Design

1. Canva: Create mood boards to visualize design ideas.

2. Houzz: Explore design inspiration and shop for furniture.

3. Wayfair: Affordable options for STR furnishings.

Cross-Link Opportunities

Explore related articles to improve your STR business:

• How to Enhance the Guest Experience for Your STR

• How to Build Guest Loyalty for Your STR

• How to Use Technology to Streamline Your STR Business

Additional Resources

1. Airbnb Host Blog: Design tips for standout listings.

2. Hostfully Blog: Insights on creating unique guest experiences.

3. BiggerPockets STR Forum: Discussions on design strategies for STRs.

Conclusion

Designing a unique and attractive short-term rental requires thoughtful planning and attention to detail. By understanding your audience, prioritizing functionality, and incorporating personalized touches, you can create a property that stands out in the market and keeps guests coming back. Start enhancing your STR design today to maximize its potential.